By Alexander, G. Douglass
Recovery from the current recession is about as predictable as the weather. Forecasts for an end to these hard times range anywhere from two months to two years. But, like the weather, we know things will get better. What then are the implications for fund raising? Are people still willing to give? Should fund-raising campaigns go on hold? Or should you proceed, but with much more modest goals?
The better question to ask is: Can you afford to put your needs on hold? Most executive directors and development officers I know would answer an unequivocal "no." In fact, some non-profit organizations, especially social service agencies, report that their funding requirements are even greater in this soft economy because more and more people need help. And many non-profits are also feeling the pinch of cutbacks from federal, state and local governments, which are dealing with their own financial crises. Actually, a case can be made that the third sector is even more important during a recession because of the inability of government to respond expeditiously and effectively to rising social and health problems.
Recession In Perspective
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