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Sep 1, 2009
Clien List
Jan 14, 2009
Auction Success in a Down Economy
By Kathy KingstonJan 13, 2009
“We can’t direct the wind, but we can adjust the sails.” This mariner’s maxim reminds fundraisers to continually adapt in the face of unpredictable conditions.
In this challenging economy, now more than ever, it's vital to utilize proven best practices, new technology and fresh ideas to maximize fundraising auction efforts.
Here’s the good news: Nonprofit organizations are achieving auction success today by charting their courses on things that they can control to reverse the trends that many benefit auctions are experiencing due to the tough economy. Luckily, most fundraising auctions have many areas that are not yet optimized for maximum results. In other words, by working smarter, you can keep your auction proceeds strong.
To navigate economic challenges and raise more auction profit, set a course on these four critical directions.
1. Focus on your mission
The most important aspect of a fundraising auction is making sure all your guests understand exactly where the money raised is going and how much will go to support your cause.
As fundraising consultant Sharon Danosky, president of Danosky & Associates, said during a recent workshop, "People do not give to needy organizations; they give to lofty causes that can make a difference."
First and foremost, brand your mission. With a captive audience for the entire evening, ensure that everyone understands exactly how you help your clients and your community.
The key is to be explicit about your cause in every auction communication and promotion: mailings, newsletters, save-the-date cards, invitations, catalogs and even auction forms. On auction night, place banners and photos that showcase your programs and services all around the auction venue and stage.
Place informative table tents on the dinner tables and in between each silent auction item. Showcase how you are making a difference and how your supporters are part of the solution.
2. Deepen relationships — cultivate!
In addition to raising money, benefit auctions provide an extraordinary platform for friendraising, too. Remember, people give to people for causes they care about. So make it easy for your supporters to bid higher.
A nonprofit auction provides a momentous opportunity to deepen relationships with guests, sponsors, members, boards of directors, trustees, prospective donors and, yes, volunteers, too.
Here are a few cultivation ideas for your next auction:
Several weeks prior to the event, hold a preauction reception where you and your board members can personally meet major donors, sponsors and prospective VIP guests, highlight your cause, and preview key auction items.
During the silent auction, ask your board and auction committee members to personally greet five guests they do not know and welcome them to the auction. Empower your supporters with a personal connection; reach out to make sure they understand how their contributions will benefit your clients and your community.
Approach the auction as a cultivation event and you will ensure that your auction will be a catalyst for future giving, such as your annual appeal, major gifts, planned giving and capital campaigns. By deepening relationships with auction supporters, you invite investment and involvement far beyond auction night.
3 Ask!
And do not stop asking; be unabashedly explicit about raising money and where you need the funds. In many cases the economy has had incredibly challenging effects on the people you serve. Now is the time to communicate how much your donors' investments will positively affect your cause.
Because of the tough economy, it’s crucial to tell donors that you need their support now more than ever. Be specific in explaining how your organization is making a difference and how donors are part of the solution.
Make sure every single donor in your database knows what you are doing and why his or her involvement is so critical to your continued success.
4. Embrace best practices.
This is no time for your auction to be an amateur event. Stack the deck in your favor by employing benefit auction best practices such as focusing on audience development to increase the level of guests who have the means and influence to bid higher to support your cause; soliciting premium items that your guests really want; designing your auction with momentum and exciting timing; and using the latest in online auctions and benefit auction technology.
Now, more than ever, a professional auctioneer who specializes in benefit auctions will maximize your fundraising efforts and create an entertaining, successful evening that takes the risk out of fundraising.
So chart your course and deeply explore each of these four strategic directions. By branding your mission, deepening personal connections with your auction guests, explicitly asking for investment in your cause and using auction best practices, you can have a record-breaking fundraising auction in any economy.
Kathy Kingston is president of the Hampton, N.H.-based fundraising auctions business Kingston Auction Company
“We can’t direct the wind, but we can adjust the sails.” This mariner’s maxim reminds fundraisers to continually adapt in the face of unpredictable conditions.
In this challenging economy, now more than ever, it's vital to utilize proven best practices, new technology and fresh ideas to maximize fundraising auction efforts.
Here’s the good news: Nonprofit organizations are achieving auction success today by charting their courses on things that they can control to reverse the trends that many benefit auctions are experiencing due to the tough economy. Luckily, most fundraising auctions have many areas that are not yet optimized for maximum results. In other words, by working smarter, you can keep your auction proceeds strong.
To navigate economic challenges and raise more auction profit, set a course on these four critical directions.
1. Focus on your mission
The most important aspect of a fundraising auction is making sure all your guests understand exactly where the money raised is going and how much will go to support your cause.
As fundraising consultant Sharon Danosky, president of Danosky & Associates, said during a recent workshop, "People do not give to needy organizations; they give to lofty causes that can make a difference."
First and foremost, brand your mission. With a captive audience for the entire evening, ensure that everyone understands exactly how you help your clients and your community.
The key is to be explicit about your cause in every auction communication and promotion: mailings, newsletters, save-the-date cards, invitations, catalogs and even auction forms. On auction night, place banners and photos that showcase your programs and services all around the auction venue and stage.
Place informative table tents on the dinner tables and in between each silent auction item. Showcase how you are making a difference and how your supporters are part of the solution.
2. Deepen relationships — cultivate!
In addition to raising money, benefit auctions provide an extraordinary platform for friendraising, too. Remember, people give to people for causes they care about. So make it easy for your supporters to bid higher.
A nonprofit auction provides a momentous opportunity to deepen relationships with guests, sponsors, members, boards of directors, trustees, prospective donors and, yes, volunteers, too.
Here are a few cultivation ideas for your next auction:
Several weeks prior to the event, hold a preauction reception where you and your board members can personally meet major donors, sponsors and prospective VIP guests, highlight your cause, and preview key auction items.
During the silent auction, ask your board and auction committee members to personally greet five guests they do not know and welcome them to the auction. Empower your supporters with a personal connection; reach out to make sure they understand how their contributions will benefit your clients and your community.
Approach the auction as a cultivation event and you will ensure that your auction will be a catalyst for future giving, such as your annual appeal, major gifts, planned giving and capital campaigns. By deepening relationships with auction supporters, you invite investment and involvement far beyond auction night.
3 Ask!
And do not stop asking; be unabashedly explicit about raising money and where you need the funds. In many cases the economy has had incredibly challenging effects on the people you serve. Now is the time to communicate how much your donors' investments will positively affect your cause.
Because of the tough economy, it’s crucial to tell donors that you need their support now more than ever. Be specific in explaining how your organization is making a difference and how donors are part of the solution.
Make sure every single donor in your database knows what you are doing and why his or her involvement is so critical to your continued success.
4. Embrace best practices.
This is no time for your auction to be an amateur event. Stack the deck in your favor by employing benefit auction best practices such as focusing on audience development to increase the level of guests who have the means and influence to bid higher to support your cause; soliciting premium items that your guests really want; designing your auction with momentum and exciting timing; and using the latest in online auctions and benefit auction technology.
Now, more than ever, a professional auctioneer who specializes in benefit auctions will maximize your fundraising efforts and create an entertaining, successful evening that takes the risk out of fundraising.
So chart your course and deeply explore each of these four strategic directions. By branding your mission, deepening personal connections with your auction guests, explicitly asking for investment in your cause and using auction best practices, you can have a record-breaking fundraising auction in any economy.
Kathy Kingston is president of the Hampton, N.H.-based fundraising auctions business Kingston Auction Company
Dec 24, 2008
The Black Doll Affair: "We're Pretty....Philanthropic"
Christmas is approaching and many young girls will receive dolls as gifts this holiday season. For African American girls, its important that the dolls they receive look like them.
The Oprah Show even dedicated an episode about this very topic a year ago. She featured then 18-year old Kiri Davis, a young filmmaker who replicated the famous 'doll test' from the 1940s by psychologists Kenneth and Mamie Clark, which concluded black children preferred white dolls over black dolls when asked which doll was good, which was bad, and which looked most like them. Fifty years later, Kiri found the same results.
Kiri shared to Oprah, "I think those attitudes that existed 50 years ago are still here." She concluded that overturning these ideals of beauty is everyone's responsibility.
Dana Hill, a PR, marketing and event consultant based in Atlanta, was watching that episode and it hit her like a ton of bricks. Two months later, Dana decided to host a Christmas party to give beautiful black dolls to beautiful black girls by beautiful black women. She used her public relations background to get the Atlanta community to donate black dolls, also enlisting the support of the local newspaper, radio stations and models from a modeling agency to hand out the dolls.
The event was a success, and it was the first time many of the girls ever received a black doll. Although Dana had planned this as a one time event, many asked, what about next year? The Black Doll Affair was born.
The Black Doll Affair is a philanthropic, social network of black women who donate black dolls to black girls at Christmas. The philanthropic women of the Black Doll Affair are referred to as The Black Dolls, volunteers of all ages and sizes. Some are fashion models while others are community role models, hence their slogan, We're pretty...philanthropic. By donating these beautiful black dolls, they hope to increase the self-esteem of black girls and remind them of their beauty.
I first learned about Dana and The Black Doll Affair after reading an article about them in the Sun Sentinel newspaper recently. I became so intrigued that I contacted Dana to learn more and to share how you can get involved!
How to Join: There are currently two chapters: Atlanta and Florida, with a forthcoming chapter in Los Angeles. By donating $10 (just $10!) you'll become a member, with your donation used to purchase a doll. You'll then receive a Black Doll wristband. That's it! If there isn't a chapter in your city or state, they still welcome you to join. Members come from all over, including New York, Connecticut, and even overseas. The Black Dolls use the social networking site Meetup.com to interact with each other, post year round event information, photos and more.
Membership is open to everyone! For men, there's The Black Doll Brothers and The Porcelain Pals in Florida for Latino women and other races.
Not only do the young girls benefit, but the women do as well. Black Doll member Brandi shares, "The Black Doll Affair is a great organization with a significant mission. It's so important that young girls know how beautiful they are inside and out to transition into strong women that take over the world. And not only does the Black Doll Affair do just that, it brings together black women who otherwise may have never connected and shows unity."
Be A Doll, Give A Doll!
To join, visit the website at http://www.blackdollaffair.com/.
Is It Dangerous to Cut Back on Fund-Raising Costs?
Our tendency is to cut back where as the right direction might be to start a new initiative in order to energize our donors!
December 18, 2008
Many fund raisers are facing pressure to cut costs as donations drop. But Jeff Malloch, a direct-mail consultant, warns that cost-cutting mania can lead to really bad decisions.
Writing in a letter posted on The Agitator blog, he tells nonprofit officials to remember that reducing expenses only makes sense if it contributes over the longer term to higher (or more stable) revenues.
Mr. Malloch takes on several fund-raising ideas in a recent Chronicle article, saying they focus too much on cutbacks and not enough on innovation. For example, he says that the Mint Museum of Art’s decision to combine three solicitations into one year-end mailing, which saved $5,000.
Writes Mr. Malloch: “This is a dangerous move without any testing to back it up. She may have saved $5,000, but she needs to consider how much revenue she potentially loses by combining three entirely different messages and appeals into one, likely now a disjointed and confusing mailing?”
He also takes issue with Catholic Charities USA’s decision to replace its traditional year-end letter to donors with a postcard bearing photographs of people in need.
The postcard idea may have been cheaper to produce, says Mr. Malloch, but it ignores research that longer letters do work and, by not including a return envelope, doesn’t provide donors with an easy way to give.
In another post on The Agitator blog, Roger Craver writes about a friend’s “contrarian approach” to fund raising during the recession.
The friend, Jerry Huntsinger, a freelance writer, tells fund raisers not to “go silent” with donors simply to save some money. He also urges charities to be aggressive in their fund raising during the recession, so they don’t miss the recovery; to mention the word recession frequently, so donors are aware of the difficulties they’re facing; and to “reduce your staff instead of reducing your mailings.”
Perhaps his boldest advice is to “launch a new program,” which he says will energize donors.
December 18, 2008
Many fund raisers are facing pressure to cut costs as donations drop. But Jeff Malloch, a direct-mail consultant, warns that cost-cutting mania can lead to really bad decisions.
Writing in a letter posted on The Agitator blog, he tells nonprofit officials to remember that reducing expenses only makes sense if it contributes over the longer term to higher (or more stable) revenues.
Mr. Malloch takes on several fund-raising ideas in a recent Chronicle article, saying they focus too much on cutbacks and not enough on innovation. For example, he says that the Mint Museum of Art’s decision to combine three solicitations into one year-end mailing, which saved $5,000.
Writes Mr. Malloch: “This is a dangerous move without any testing to back it up. She may have saved $5,000, but she needs to consider how much revenue she potentially loses by combining three entirely different messages and appeals into one, likely now a disjointed and confusing mailing?”
He also takes issue with Catholic Charities USA’s decision to replace its traditional year-end letter to donors with a postcard bearing photographs of people in need.
The postcard idea may have been cheaper to produce, says Mr. Malloch, but it ignores research that longer letters do work and, by not including a return envelope, doesn’t provide donors with an easy way to give.
In another post on The Agitator blog, Roger Craver writes about a friend’s “contrarian approach” to fund raising during the recession.
The friend, Jerry Huntsinger, a freelance writer, tells fund raisers not to “go silent” with donors simply to save some money. He also urges charities to be aggressive in their fund raising during the recession, so they don’t miss the recovery; to mention the word recession frequently, so donors are aware of the difficulties they’re facing; and to “reduce your staff instead of reducing your mailings.”
Perhaps his boldest advice is to “launch a new program,” which he says will energize donors.
Dec 6, 2008
Americans still giving, despite economic meltdown
SEATTLE – As more Americans turn to charity amid worsening economic gloom, operators of food banks and other aid groups are relying on the surprisingly resilient generosity of their neighbors and finding that even when times are tough, people still give.
In Seattle, Boeing Co. employees tripled their cash donations this year to Northwest Harvest, operator of Washington's largest food bank. And every week, Northwest Harvest spokeswoman Claire Acey says, companies call to say their employees have decided to skip their holiday party and buy food for the hungry instead.
"We see things like that and they are little beacons of hope," Acey said.
The Center on Philanthropy at Indiana University says that historically, charitable giving has been recession-proof.
Contributions to American charities have increased during 39 of the past 40 years in today's dollars, and a change in the tax laws — not the stock market crash — can be blamed for the drop in 1987, said Melissa Brown, associate director of research for the center. Between 69 and 72 percent of people give routinely, she said.
Other research by the center has shown a connection between a drop in the Standard & Poors 500 stock index and a decrease in charitable giving, but the impact is less than 1 percent for every 100 points the index drops. Inflation and other economic factors can reverse the impact.
Brown said the stock market has a relatively small impact on charitable giving nationally. In 2002, when the stock market was down, 70 percent of the population still gave an average of $2,000, she said.
"It totaled billions of dollars and companies were going bankrupt and people were losing work," Brown said.
Charities in New York, whose fates are tied more directly to the stock market, have been hit harder by a decrease in donations this year, but the national picture is more positive.
A survey released this week by Federal Way, Wash.-based World Vision indicates that 2008 could actually be a better-than-usual Christmas for the nation's charitable organizations.
The telephone survey, conducted in late October by Harris Interactive, found that seven in 10 adults plan to spend less money on holiday presents this year, but about half say they are more likely to give a charitable gift than a traditional present such as clothing or an electronic toy.
World Vision hopes to take advantage of the giving nature of Americans with a holiday gift catalog where presents such as chickens and goats go to disadvantaged families in Africa and other parts of the world.
"At a time when people have things and they know that other people don't, Americans' generosity wins out," said Justin Greeves, senior vice president of Harris Interactive, which regularly polls Americans about their charitable giving.
The American Heart Association says donations are up this year, despite the economic downturn, and the Dallas-based charity is cautiously optimistic about holiday giving, said Suzie Upton, vice president for development.
The American Red Cross is in the middle of a major fundraising campaign to make up for a lack of giving earlier this year — the organization's disaster relief fund was broke before hurricane season.
But Red Cross spokesman Jonathan Aiken doesn't blame the economic downturn for the charity's empty pocketbook. He blames the election.
Aiken says America's focus on the presidential election took its eyes away from disaster relief for such things as hurricane relief in Texas and Louisiana.
The Washington, D.C.-based charity's national campaign to raise $100 million passed the $60-million mark after two months.
"We're pretty pleased with that," said Aiken, who could not compare the results with previous national campaigns because the organization does not regularly have them. Most of its income comes from spontaneous giving during national and international disasters.
United Way of King County, Wash., which is one of the most successful United Ways in the nation, expects to reach this year's fundraising goal of $110 million.
Volunteers say people seem insecure about the future, but they are also concerned about others and want to help, spokesman Jared Erlandson said.
Erlandson credits the presidential campaign for helping to set a tone for this year's campaign. "People are fired up and they want to help right now," he said.
Greeves, of Harris Interactive, said that in a year when people are having trouble meeting basic needs, giving by individuals usually increases food, shelter and health care.
"If it makes them feel good and they feel like it's making a difference, they'll give money," he said.
____
On the Net:
Northwest Harvest: http://www.northwestharvest.org
World Vision: http://www.worldvision.org
American Heart Association: http://www.americanheart.org
American Red Cross: http://www.redcross.org
United Way of King County: http://www.uwkc.org
The Center on Philanthropy: http://www.philanthropy.iupui.edu
In Seattle, Boeing Co. employees tripled their cash donations this year to Northwest Harvest, operator of Washington's largest food bank. And every week, Northwest Harvest spokeswoman Claire Acey says, companies call to say their employees have decided to skip their holiday party and buy food for the hungry instead.
"We see things like that and they are little beacons of hope," Acey said.
The Center on Philanthropy at Indiana University says that historically, charitable giving has been recession-proof.
Contributions to American charities have increased during 39 of the past 40 years in today's dollars, and a change in the tax laws — not the stock market crash — can be blamed for the drop in 1987, said Melissa Brown, associate director of research for the center. Between 69 and 72 percent of people give routinely, she said.
Other research by the center has shown a connection between a drop in the Standard & Poors 500 stock index and a decrease in charitable giving, but the impact is less than 1 percent for every 100 points the index drops. Inflation and other economic factors can reverse the impact.
Brown said the stock market has a relatively small impact on charitable giving nationally. In 2002, when the stock market was down, 70 percent of the population still gave an average of $2,000, she said.
"It totaled billions of dollars and companies were going bankrupt and people were losing work," Brown said.
Charities in New York, whose fates are tied more directly to the stock market, have been hit harder by a decrease in donations this year, but the national picture is more positive.
A survey released this week by Federal Way, Wash.-based World Vision indicates that 2008 could actually be a better-than-usual Christmas for the nation's charitable organizations.
The telephone survey, conducted in late October by Harris Interactive, found that seven in 10 adults plan to spend less money on holiday presents this year, but about half say they are more likely to give a charitable gift than a traditional present such as clothing or an electronic toy.
World Vision hopes to take advantage of the giving nature of Americans with a holiday gift catalog where presents such as chickens and goats go to disadvantaged families in Africa and other parts of the world.
"At a time when people have things and they know that other people don't, Americans' generosity wins out," said Justin Greeves, senior vice president of Harris Interactive, which regularly polls Americans about their charitable giving.
The American Heart Association says donations are up this year, despite the economic downturn, and the Dallas-based charity is cautiously optimistic about holiday giving, said Suzie Upton, vice president for development.
The American Red Cross is in the middle of a major fundraising campaign to make up for a lack of giving earlier this year — the organization's disaster relief fund was broke before hurricane season.
But Red Cross spokesman Jonathan Aiken doesn't blame the economic downturn for the charity's empty pocketbook. He blames the election.
Aiken says America's focus on the presidential election took its eyes away from disaster relief for such things as hurricane relief in Texas and Louisiana.
The Washington, D.C.-based charity's national campaign to raise $100 million passed the $60-million mark after two months.
"We're pretty pleased with that," said Aiken, who could not compare the results with previous national campaigns because the organization does not regularly have them. Most of its income comes from spontaneous giving during national and international disasters.
United Way of King County, Wash., which is one of the most successful United Ways in the nation, expects to reach this year's fundraising goal of $110 million.
Volunteers say people seem insecure about the future, but they are also concerned about others and want to help, spokesman Jared Erlandson said.
Erlandson credits the presidential campaign for helping to set a tone for this year's campaign. "People are fired up and they want to help right now," he said.
Greeves, of Harris Interactive, said that in a year when people are having trouble meeting basic needs, giving by individuals usually increases food, shelter and health care.
"If it makes them feel good and they feel like it's making a difference, they'll give money," he said.
____
On the Net:
Northwest Harvest: http://www.northwestharvest.org
World Vision: http://www.worldvision.org
American Heart Association: http://www.americanheart.org
American Red Cross: http://www.redcross.org
United Way of King County: http://www.uwkc.org
The Center on Philanthropy: http://www.philanthropy.iupui.edu
EARLY DOUCET 908 FOUNDATION
LOUISIANA: NFLer Early Doucet of the Arizona Cardinals has launched the Early Doucet 980 Foundation in an effort to help underprivileged youth. Doucet was once labeled an at risk youth and overcame this by receiving help from his community.
The Foundation in partnership with All Sports Entertainment, will kick off this effort with a private luncheon for youth involved with the Big Brothers and Big Sisters program in Doucet's home state of Louisiana, December 9, 2008 at the University Club, 15333 Memorial Tower Drive in Baton Rouge, LA. The event will provide youth with early Christmas gifts and will feature former Dallas Cowboys All Pro Leon Lett and LSU football players as speakers.
Nov 27, 2008
The Black AIDS Institute Presents the 8th Annual Heroes In The Struggle Gala
A bi-coastal celebration Honoring Leading Black Women in the Fight against HIV/AIDS December 1st in New York City and February 4th in Los Angeles
The Black AIDS Institute, a leading organization dedicated to fighting HIV/AIDS in Black communities is hosting its 8th Annual Heroes in the Struggle Gala Reception and Awards Presentation. In recognition of the recent opening of the Institute’s New York offices, this year’s event will be bi-coastal and open with a special performance by award-winning actress Sheryl Lee Ralph. In line with this year’s theme, Black Men Honoring Black Women in the Struggle, each of this year’s honorees are pioneering women who have demonstrated incredible commitments to ending the AIDS pandemic in Black communities.
The first of the two celebrations will be held on December 1st, World AIDS Day, in New York City at The Allen Room, Frederick P. Rose Hall, Home of Jazz at Lincoln Center. Hosted by AJ Calloway, EXTRA TV’s Entertainment Correspondent, the New York event will honor the work of Dr. Marjorie Hill (CEO of Gay Men’s Health Crisis Center), Bev Smith (Host of the Bev Smith Show), the Honorable Barbara Lee (U.S. House of Representatives), Sonya Lockett (Vice President of Public Affairs, BET Networks), Andrea Williams (AIDS Activist) and will include a special posthumous tribute to New York City Councilman and AIDS Activist, Philip Reed. In addition to honoring nine extraordinary women, the Black AIDS Institute will also honor the M.A.C AIDS FUND as this year’s Corporate Hero with a special presentation by Vogue Editor at Large, Andre Leon Talley.
The annual event unveils the year’s inductees into the Heroes in the Struggle traveling photo exhibit that honors Black people who have made outstanding contributions in the fight against HIV/AIDS, and raises desperately needed funds to fight HIV/AIDS in Black communities.
Recently, the U.S. Centers for Disease Control and Prevention (CDC) released a study confirming our worst fears: the American epidemic is at least 40% worse than previously believed. This sad news serves only to dramatically underscore the point the Black AIDS Institute has been making for years.
WHEN: World AIDS DAY, Monday, December 1, 20086:30pm--VIP Reception, Special Performance by Oscar-nominated choir Impact7:30pm – Awards Presentation, Special Performances
WHERE: The Allen Room, Fredrick P. Rose Hall, Home of Jazz at Lincoln Center, Broadway at 60th Street, New York City
WHO: Actor Danny Glover, BET Network’s CEO Debra Lee, Power 105FM radio personality Ed Lover, Miss USA 2008 Crystle Stewart, Miss Universe Dayana Mendoza, Actress Gloria Reuben, Actor Hill Harper, Actress Vanessa Williams, New York Knicks forward Malik Rose, BET correspondent Jeff Johnson, Brenda Braxton from Broadway revival Chicago, President and Urban League CEO Marc Morial, and Actor NaShawn Kearse. Special performances by Sheryl Lee Ralph, Platinum selling R&B artist Case, the Oscar-nominated Impact Repertory Theater and Evidence Dance Company.
Los Angeles Event: In commemoration of National Black AIDS Awareness Month, the Los Angeles event will be held on February 4, 2009, 6 to 9 pm, at the Walt Disney Concert Hall. Actor/activist Hill Harper will lead the celebration to honor the following Heroes: Sandra J. Evers-Manly (President of the Northrop Grumman Foundation), Dr. Kimberly Yvette Smith (HIV/AIDS Researcher, Rush University Medical Center), Cookie Johnson (Philanthropist) and Gloria Ruben (Award-Winning Actress, ER, Raising the Bar).
For more information about Heroes in the Struggle or the Black AIDS Institute, log onto http://www.blackaids.org/
For event and ticket information, contact Michelle Huff, HUFF Events & PR, http://us.mc6.mail.yahoo.com/mc/compose?to=michelle@huffent.com , 212.239.1732.
Happy Thanksgiving!
Model Chanel Iman, actress Nia Long and former Spice Girls singer Mel B distribute turkeys to residents in South Central, Los Angeles, November 24, 2008.
Photo: Bezjian/Wireimage
Photo: Bezjian/Wireimage
Nov 26, 2008
So how much should I give?
Jerold Panas
Here's a simple answer. When asked by a donor how much he or she should give, the best reply will be: "Give until you are proud."
Nov 25, 2008
Great fundraising IS possible during tough times.
Gail Perry MBA, CFRE
Let's face it. With the global economy tanking, philanthropy is taking a back seat in many people's minds. Whether donors are experiencing a cash crunch or not, the real problem is that many people are simply not feeling like giving right now. It's their attitude that has changed as much as anything.
Here is what smart fundraisers need to do now.
Focus on your core supporters. This is not the best time to seek new friends and donors for your organization. One of my great mottos is: "When you need funding, always go to your current donors first."
Why? Current donors are already "pre-sold" on your mission and your great work. They are already on your bandwagon because they have already invested in your organization.
Above all, don't let them drift away during this economic turmoil. Donor attrition is a terrible problem in our industry - we are losing our donors because we never spend enough time on them.
For the rest of my article, please click here:
http://www.philanthropyjournal.org/resources/fundraisinggiving/successful-fundraising-tough-times
www.gailperry.com
Let's face it. With the global economy tanking, philanthropy is taking a back seat in many people's minds. Whether donors are experiencing a cash crunch or not, the real problem is that many people are simply not feeling like giving right now. It's their attitude that has changed as much as anything.
Here is what smart fundraisers need to do now.
Focus on your core supporters. This is not the best time to seek new friends and donors for your organization. One of my great mottos is: "When you need funding, always go to your current donors first."
Why? Current donors are already "pre-sold" on your mission and your great work. They are already on your bandwagon because they have already invested in your organization.
Above all, don't let them drift away during this economic turmoil. Donor attrition is a terrible problem in our industry - we are losing our donors because we never spend enough time on them.
For the rest of my article, please click here:
http://www.philanthropyjournal.org/resources/fundraisinggiving/successful-fundraising-tough-times
www.gailperry.com
Outlook for Foundation Giving Into 2009
Steven Lawrence, senior director of research at the Foundation Center, explains in an October 2008 research advisory that the Center still expects foundation giving to grow ahead of inflation in 2008.
Foundation assets grew faster than inflation between 2003 and 2007, which enabled grant makers to replenish their endowments after the downturn of the early 2000s, Lawrence explains. For foundations that determine their annual grants budgets based on a rolling average of their asset values, this growth should help to mediate the impact of possible asset losses in 2008 on their giving in 2009. Some foundations will also benefit from new gifts and bequests, and the sector as a whole will benefit from the continued establishment of new and sometimes quite large foundations.
What does this mean for 2009? Should the stock market recover some of its losses by year's end, the various factors cited above may help overall foundation giving to remain roughly unchanged next year. This would be the best-case scenario, Lawrence explains. “However, if the market fails to rebound from its current low or sinks further, the asset losses may be so pronounced and touch so many foundations that an overall decrease in funding becomes inevitable.”
Foundation assets grew faster than inflation between 2003 and 2007, which enabled grant makers to replenish their endowments after the downturn of the early 2000s, Lawrence explains. For foundations that determine their annual grants budgets based on a rolling average of their asset values, this growth should help to mediate the impact of possible asset losses in 2008 on their giving in 2009. Some foundations will also benefit from new gifts and bequests, and the sector as a whole will benefit from the continued establishment of new and sometimes quite large foundations.
What does this mean for 2009? Should the stock market recover some of its losses by year's end, the various factors cited above may help overall foundation giving to remain roughly unchanged next year. This would be the best-case scenario, Lawrence explains. “However, if the market fails to rebound from its current low or sinks further, the asset losses may be so pronounced and touch so many foundations that an overall decrease in funding becomes inevitable.”
Nov 24, 2008
ISES INTERNATIONAL ARIZONA CHAPTER.......
ISES HALF YEAR MEMBERSHIP DRIVE STARTS NEXT MONDAY, DECEMBER 1Position yourself for success! Join ISES in December...and SAVE!
In order to successfully compete in today's challenging market, special events professionals need to be educated and connected. ISES provides an environment that will afford you opportunities for professional development while enhancing your network. Join ISES in December 2008 ONLINE for only $199! Get 7 months of membership for the 1/2 year rate AND avoid the $50 application fee!** This is an incredible savings!
Feel free to contact Jack Weiner, ISES AZ VP of Membership, at jack@koolpartyrentals.com if you have any questions. The question is not, 'can you afford to join ISES', the question is 'can you afford not to join ISES?'ISES...Dedicated and educated to deliver creative excellence and professionalism in special events.**All ISES Memberships are up for renewal on June 30, 2009
NEW MEMBERSAll new members that join during the month of December can attend the January meeting FREE! Just sign up for membership before December 31, 2008 - and then e-mail Jack Weiner, VP of Membership, and mention that you joined and would like to attend free - and you will be signed up! *MUST send the e-mail in order to registered.MEMBERSHelp us recruit new members! Each member that recruits a new member can also attend the January meeting FREE! Just make sure that the new member you recruited notes your name on the membership materials. We will contact you if you are listed and verify if you would like to attend the January meeting at no cost.
2009 ISES AZ CALENDAR OF EVENTS
January 7th Time: 11:00 am- 1:30 pm Location: F1 Race : Rev up Sales - POWER LUNCH!
February 4th Time: 5:30 pm - 8:30 pm Location: Bentley ProjectsTopic: Entering and Producing Awards Shows!
March 4th Time: 5:30 pm - 8:30 pm Location: Desert Botanical GardensTopic: GREEN Meetings & Events
April 1st Time: 5:30pm - 8:30 pmLocation: Kool Party Rentals/Shadow Mountain Productions Topic: Essential Business Tools
April 29th Inaugural ISES AZ Golf TournamentTime: 7:30 amLocation: Camelback Golf Club
May 13th 3rd Annual Arizona Event Industry Awards - The ZoniesTime: 6:00 pm - 9:00 pm Location: TBA Start chronicling your events - entry forms will be available in January and due in April!
June 13th Time: 5:30 pm - 8:30pm Location: TBATopic: Chapter 3rd Birthday Celebration & Annual Meeting!
June 17th Spotlight Arizona See us at our ISEZ AZ Booth!
JOIN ISES DECEMBER 1 through 31 and SAVE!
For more information - visit www.ises.com or www.isesaz.com. STARTS NEXT WEEK!
ISES AZPO Box 72137Phoenix, Arizonainfo@isesaz.comwww.isesaz.com
ISES AZPO Box 72137Phoenix, Arizonainfo@isesaz.comwww.isesaz.com
Fund raising in a recession: how fast, how soon.
By Alexander, G. Douglass
Recovery from the current recession is about as predictable as the weather. Forecasts for an end to these hard times range anywhere from two months to two years. But, like the weather, we know things will get better. What then are the implications for fund raising? Are people still willing to give? Should fund-raising campaigns go on hold? Or should you proceed, but with much more modest goals?
The better question to ask is: Can you afford to put your needs on hold? Most executive directors and development officers I know would answer an unequivocal "no." In fact, some non-profit organizations, especially social service agencies, report that their funding requirements are even greater in this soft economy because more and more people need help. And many non-profits are also feeling the pinch of cutbacks from federal, state and local governments, which are dealing with their own financial crises. Actually, a case can be made that the third sector is even more important during a recession because of the inability of government to respond expeditiously and effectively to rising social and health problems.
Recession In Perspective
Recovery from the current recession is about as predictable as the weather. Forecasts for an end to these hard times range anywhere from two months to two years. But, like the weather, we know things will get better. What then are the implications for fund raising? Are people still willing to give? Should fund-raising campaigns go on hold? Or should you proceed, but with much more modest goals?
The better question to ask is: Can you afford to put your needs on hold? Most executive directors and development officers I know would answer an unequivocal "no." In fact, some non-profit organizations, especially social service agencies, report that their funding requirements are even greater in this soft economy because more and more people need help. And many non-profits are also feeling the pinch of cutbacks from federal, state and local governments, which are dealing with their own financial crises. Actually, a case can be made that the third sector is even more important during a recession because of the inability of government to respond expeditiously and effectively to rising social and health problems.
Recession In Perspective
BENEFIT AUCTION CONSULTANT
Rowlan is available to consult on any and all aspects of your benefit auction.
*Strategies to increase profits in any economy
*What items sells best
*How do I best run a silent auction
*How to hire a professional auctioneer
*Best ways to conduct a "Fund an Item" appeal
*Sponsorship benefits and involvement
*Auction Design and Planning
*Volunteer, board and staff training
*Timing, structure and show flow to maximize revenues
*Sound and lighting specifications
*Tour auction venue to recommend layout and set up
*Ideas for high-yield silent and live auction items
*Top selling items - what items sells best!
*Items solicitation techniques and coaching
*Live and Silent Auctions
*Proper sequencing of live auction items and bid increments
*How to best run a silent auction
*Selection of silent and live items
*Silent auction set up and display
*Live auction staging and display
*Lights, Camera, Auction!
*Add entertainment and fun
*Multi-media approaches
*Orchestrate music and entertainment into the auction
*Training & Coaching Volunteers, board and staff, sponsors, auction committees
CUSTOM WORKSHOPS & SEMINARS
Contact Rowlan to design a program for your organization
Info@RowalnHill.com or 602-758-0865
*Strategies to increase profits in any economy
*What items sells best
*How do I best run a silent auction
*How to hire a professional auctioneer
*Best ways to conduct a "Fund an Item" appeal
*Sponsorship benefits and involvement
*Auction Design and Planning
*Volunteer, board and staff training
*Timing, structure and show flow to maximize revenues
*Sound and lighting specifications
*Tour auction venue to recommend layout and set up
*Ideas for high-yield silent and live auction items
*Top selling items - what items sells best!
*Items solicitation techniques and coaching
*Live and Silent Auctions
*Proper sequencing of live auction items and bid increments
*How to best run a silent auction
*Selection of silent and live items
*Silent auction set up and display
*Live auction staging and display
*Lights, Camera, Auction!
*Add entertainment and fun
*Multi-media approaches
*Orchestrate music and entertainment into the auction
*Training & Coaching Volunteers, board and staff, sponsors, auction committees
CUSTOM WORKSHOPS & SEMINARS
Contact Rowlan to design a program for your organization
Info@RowalnHill.com or 602-758-0865
What a show!!
Rowlan,
WOW! Is all I can say. Everyone enjoyed themselves so much. You made our event fun and enjoyable. We will definitely be booking you for next year. You and your crew have an amazing pizzazz. I heard that you were the best auctioneer and you have proven that to be true. Thank you so much for helping make our auction a huge success.
…Tamara P. Phoenix AZ.
Nov 23, 2008
Mexico's First Lady
On September 28th HIP had the honor to meet with Lic. Margarita Zavala, Mexico’s first lady. Diana Campoamor, President of HIP, Martha Smith de Rángel, HIP Board member, Gracia Goya, Transnational Programs Manager and Cole Wilbur, Trustee and former President of the David and Lucile Packard Foundation visited the first lady at the Los Pinos, presidetial residence, in Mexico City. During the visit the group discussed the philanthropic environment in Mexico and opportunities for continued growth, along with HIP’s efforts to strengthen the sector in this country.
From left to right - Cole Wilbur, Martha Smith de Rángel, First Lady Margarita Zavala, Diana Campoamor, Gracia GoyaWhere Do Nonprofits Fit in Obama’s Plans?
(Nov. 10, 2008)
During the U.S. presidential campaign, Sen. Barack Obama shared his plans to stimulate public service and build the capacity of nonprofits, including initiatives to encourage new and more effective nonprofit programs.
Obama, now U.S. president-elect, put forth a three-step plan to increase public service. The first component is a large expansion of the size and scope of America’s federally funded volunteer programs, such as AmeriCorps and the Peace Corps. The second part is moving these volunteer service and “service-learning” programs into schools and colleges. The third aspect is leveraging public and private sector investment to “incorporate higher levels of competition, innovation, and accountability” in the nonprofit sector.
Obama’s plans for nonprofits themselves were not very specific, but do call for the creation of an agency within the Corporation for National and Community Service called the Social Entrepreneurship Agency for Nonprofits. The agency would make grants to build the infrastructure of the nonprofit sector and capacity of nonprofit organizations, including their ability to ensure accountability, manage volunteers and improve outcomes.
Barack Obama’s plan to increase public service and improve nonprofits can be found on his campaign website. For more about Barack Obama’s proposed plans affecting the nonprofit sector, see this campaign coverage on The Chronicle of Philanthropy‘s website.
During the U.S. presidential campaign, Sen. Barack Obama shared his plans to stimulate public service and build the capacity of nonprofits, including initiatives to encourage new and more effective nonprofit programs.
Obama, now U.S. president-elect, put forth a three-step plan to increase public service. The first component is a large expansion of the size and scope of America’s federally funded volunteer programs, such as AmeriCorps and the Peace Corps. The second part is moving these volunteer service and “service-learning” programs into schools and colleges. The third aspect is leveraging public and private sector investment to “incorporate higher levels of competition, innovation, and accountability” in the nonprofit sector.
Obama’s plans for nonprofits themselves were not very specific, but do call for the creation of an agency within the Corporation for National and Community Service called the Social Entrepreneurship Agency for Nonprofits. The agency would make grants to build the infrastructure of the nonprofit sector and capacity of nonprofit organizations, including their ability to ensure accountability, manage volunteers and improve outcomes.
Barack Obama’s plan to increase public service and improve nonprofits can be found on his campaign website. For more about Barack Obama’s proposed plans affecting the nonprofit sector, see this campaign coverage on The Chronicle of Philanthropy‘s website.
NYC World Children's Day Event A Success Through Cookies, Crafts and Conversation With Tamia
Posted: 21 Nov 2008 02:30 PM CST
This month, participating McDonald's restaurants across the United States will celebrate World Children's Day at McDonald's, an annual program since 2002 that raises funds and awareness for Ronald McDonald House Charities (RMHC) and other children's causes. In addition, Celebrity Friends of RMHC are also showing their support through a series of special events and a new public service announcement.
On November 20th, Grammy nominated singer Tamia Hill participated in World Children’s Day ® at the Ronald McDonald House of New York. Along with Tamia included actress and philanthropist Holly Robinson Peete, and Ronald McDonald House Charities Board Chairman, Linda Dunham, with members of Mocha Moms, a support group for stay-at-home mothers of color. The Ronald McDonald House of New York is a facility that offers temporary housing to children undergoing treatment for pediatric cancer and their families.
Holly Robinson Peete; Linda Dunham, Global Chair of Ronald McDonald House Charities and Tamia Hill
Fundraising Tips: Do’s and Don’ts in a Troubled Economy
(Sept. 22, 2008) Greeted every morning with news of falling stocks and debates on whether the U.S. economy is in recession, charitable spending right now is likely not on the top of many donors’ priorities—a daunting thought for fundraisers looking for strong fourth-quarter income.
“This is a big enough ripple that major donors are looking around and asking themselves where this ends,” said Melissa Berman, president and CEO of Rockefeller Philanthropy Advisors, a New York firm that counsels donors on charitable giving. “And as the financial crisis bleeds onto Main Street, ordinary folks are feeling less comfortable donating money.”
In what will likely be an uphill battle, fundraisers in the final months of 2008 say they are not making drastic changes, but rather going back to basics and focusing on need.
“Donors may not give as quickly or as readily, so you need to make a really compelling case,” says Brian Bonde, ACFRE, president of Children’s Care Hospital Foundation. Bonde advises nonprofits not to back down on marketing; instead redouble the effort. “If there is any doubt of real need, the donor may not give right now. This is not going to work if you are doing things the way you do them in better times. In tough times, we really need to communicate the hurt.”
“It’s like a football team. When you’re down, focus on fundamentals,” Bonde continues. “Go out and talk to your donors. Try to identify people who can be opinion leaders to the rest of the constituency—create a bandwagon effect. Prepare your boards for what may be the worst and try to make it the best.”
Last Quarter Critical
How important is the last quarter of each year for fundraising? According to AFP’s Holiday Giving Survey, conducted in December 2007, more than 40 percent of charities raise on average between one-third and one-half of their entire annual contributions from October through December. In addition, almost three in 10 charities raise more than 50 percent of their annual contributions during that time. Nearly two in 10 respondents receive more than 40 percent of their annual contributions in the month of December alone.
Despite the urgency of the situation, members agree that keeping the general program moving forward, focusing on the bigger picture and NOT panicking are critical to success.
“Look at your donors case-by-case, some are being hit hard by the economy, some are doing okay,” advises Matthew Haag, senior director of major gifts and regional programs at the University of Rochester. “And with all your donors and prospects—don’t stop communicating. Now is an opportunity to show that you are interested in them beyond the financial, because you know some just don’t have it to give right now. Don’t lose sight of the long-term relationship you are building.”
As for what not to do, Bonde says fundraisers should not move away from long-range strategies and long-term cultivation in order to fulfill annual goals.
On his blog, The Fundraising Coach, Marc Pitman writes that the three deadliest mistakes a fundraiser can make in a bad economy are to spend less on fundraising, become pessimistic and apologize when asking for money.
“Timidity is a sure-fire way to not raise money,” Pitman says. “We need to continue getting out from behind our desks and inviting donors to give.” It is important to show that you are aware that these are tough times, he adds. “But there’s nothing compassionate about not asking.”
How is your organization faring during these times? What are you doing to reach your fundraising goal through the last quarter of this year? Send Rowlan your thoughts. Info@RowlanHill.com
“This is a big enough ripple that major donors are looking around and asking themselves where this ends,” said Melissa Berman, president and CEO of Rockefeller Philanthropy Advisors, a New York firm that counsels donors on charitable giving. “And as the financial crisis bleeds onto Main Street, ordinary folks are feeling less comfortable donating money.”
In what will likely be an uphill battle, fundraisers in the final months of 2008 say they are not making drastic changes, but rather going back to basics and focusing on need.
“Donors may not give as quickly or as readily, so you need to make a really compelling case,” says Brian Bonde, ACFRE, president of Children’s Care Hospital Foundation. Bonde advises nonprofits not to back down on marketing; instead redouble the effort. “If there is any doubt of real need, the donor may not give right now. This is not going to work if you are doing things the way you do them in better times. In tough times, we really need to communicate the hurt.”
“It’s like a football team. When you’re down, focus on fundamentals,” Bonde continues. “Go out and talk to your donors. Try to identify people who can be opinion leaders to the rest of the constituency—create a bandwagon effect. Prepare your boards for what may be the worst and try to make it the best.”
Last Quarter Critical
How important is the last quarter of each year for fundraising? According to AFP’s Holiday Giving Survey, conducted in December 2007, more than 40 percent of charities raise on average between one-third and one-half of their entire annual contributions from October through December. In addition, almost three in 10 charities raise more than 50 percent of their annual contributions during that time. Nearly two in 10 respondents receive more than 40 percent of their annual contributions in the month of December alone.
Despite the urgency of the situation, members agree that keeping the general program moving forward, focusing on the bigger picture and NOT panicking are critical to success.
“Look at your donors case-by-case, some are being hit hard by the economy, some are doing okay,” advises Matthew Haag, senior director of major gifts and regional programs at the University of Rochester. “And with all your donors and prospects—don’t stop communicating. Now is an opportunity to show that you are interested in them beyond the financial, because you know some just don’t have it to give right now. Don’t lose sight of the long-term relationship you are building.”
As for what not to do, Bonde says fundraisers should not move away from long-range strategies and long-term cultivation in order to fulfill annual goals.
On his blog, The Fundraising Coach, Marc Pitman writes that the three deadliest mistakes a fundraiser can make in a bad economy are to spend less on fundraising, become pessimistic and apologize when asking for money.
“Timidity is a sure-fire way to not raise money,” Pitman says. “We need to continue getting out from behind our desks and inviting donors to give.” It is important to show that you are aware that these are tough times, he adds. “But there’s nothing compassionate about not asking.”
How is your organization faring during these times? What are you doing to reach your fundraising goal through the last quarter of this year? Send Rowlan your thoughts. Info@RowlanHill.com
Ramping up Your Event
WHETHER IT'S MAXIMIZING REVENUE FROM AN EXISTING EVENT OR CREATING A NEW ONE, WE DO IT ALL. IF YOU ARE SHORT STAFFED, WE CAN EVEN TURNKEY THE ENTIRE EVENT FOR YOU!
YOU CAN'T AFFORD TO HAVE POOR RESULTS. CALL TODAY & LEARN HOW WE CAN ASSURE THAT YOUR NEXT EVENT IS A SMASH IT!
Celebrity Golf Events Celebrity Tennis EventsGalas Celebrity Poker Tournaments AuctionsCelebrity Ski & Snowboard Events DinnersCapital Campaigns & Much More!
YOU CAN'T AFFORD TO HAVE POOR RESULTS. CALL TODAY & LEARN HOW WE CAN ASSURE THAT YOUR NEXT EVENT IS A SMASH IT!
Celebrity Golf Events Celebrity Tennis EventsGalas Celebrity Poker Tournaments AuctionsCelebrity Ski & Snowboard Events DinnersCapital Campaigns & Much More!
Nov 19, 2008
Makes you think.
The problem with most fundraising consultants is that they don't understand their responsibility. They think their job is to try to take the horse to water and make it drink. Actually, their job is to make the horse thirsty.
Jerry Panas
icg@instituteforgiving.org
Jerry Panas
icg@instituteforgiving.org
Charity Auctioneer / Consultant
Rowlan Hill, a 20-year veteran of the auction business, makes his living as a professional auctioneer. He auctions collectible autos, fine art, real estate, public charities and corporations. Fluently bi-lingual, the comical and high-energy auctioneering professional has conducted overwhelmingly successful live auctions in English and Spanish throughout the United States, Canada and Mexico. His melodic delivery brings millions of dollars in sales revenue and commissions to many of his clients.
Affiliations
Affiliations
•Association of Fundraising Professionals (AFP ) •League Of Professional Auctioneers •National Auctioneers Association •Arizona State Auctioneers Association •World Wide College of Auctioneering (Instructor)
www.RowlanHill.com
Don’t Let a Dark Economy Leave Fundraising in the Shadows
By Eileen Heisman
With the economic slump, the significant decline of the stock market, and consumer confidence at historic lows, many in fundraising are watching how the current turmoil will affect charitable giving. Is there any good news or silver lining in this dark cloud? Yes. Fundraisers can take solace in the fact that Americans are remarkably resilient in their charitable giving. Individuals account for 88 percent of charitable giving in this country, with the donations equaling 2.2 percent of the nation’s gross domestic product — a figure that has changed very little in the past decade.While it’s true that past economic downturns have cut deeply into the bottom lines of nonprofit organizations, research indicates that it might not be as dire as conventional wisdom might predict.
With the economic slump, the significant decline of the stock market, and consumer confidence at historic lows, many in fundraising are watching how the current turmoil will affect charitable giving. Is there any good news or silver lining in this dark cloud? Yes. Fundraisers can take solace in the fact that Americans are remarkably resilient in their charitable giving. Individuals account for 88 percent of charitable giving in this country, with the donations equaling 2.2 percent of the nation’s gross domestic product — a figure that has changed very little in the past decade.While it’s true that past economic downturns have cut deeply into the bottom lines of nonprofit organizations, research indicates that it might not be as dire as conventional wisdom might predict.
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